The analytical marketer : how to transform your marketing organization /

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...

詳細記述

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書誌詳細
第一著者: Sweetwood, Adele (著者)
フォーマット: 図書
言語:English
出版事項: Boston, Massachusetts : Harvard Business Review Press, 2016
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