The analytical marketer : how to transform your marketing organization /

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...

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Detalles Bibliográficos
Autor Principal: Sweetwood, Adele (Tác giả)
Formato: Libro
Idioma:English
Publicado: Boston, Massachusetts : Harvard Business Review Press, 2016
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