Practical Web Analytics for User Experience: How Analytics Can Hepl You Understand Your Users /
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Boston :
Elsevier,
2013
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
| LEADER | 01602nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | TVCDKTCT111462 | ||
| 003 | TVCĐKTCT | ||
| 005 | 20200623153842.000 | ||
| 008 | 200611syyyy vn | ||
| 980 | \ | \ | |a Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
| 024 | |a RG_1 #1 eb0 i1 | ||
| 020 | # | # | |a 978-0-12-404619-1 |
| 041 | 0 | # | |a eng |
| 082 | # | # | |a 006.3 |b PR102-I |
| 100 | 1 | # | |a Beasley, Michael |
| 245 | 1 | 0 | |a Practical Web Analytics for User Experience: How Analytics Can Hepl You Understand Your Users / |c Michael Beaslay |
| 260 | # | # | |a Boston : |b Elsevier, |c 2013 |
| 300 | |a 234tr. ; |c 24cm | ||
| 520 | # | # | |a Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. |
| 541 | # | # | |a Tặng |
| 650 | # | 4 | |a Web usage mining |
| 653 | # | # | |a Internet users--Attitudes |
| 653 | # | # | |a Web sites--Development |
| 721 | # | # | |a Công nghệ thông tin |
| 841 | # | # | |b Kho Sách |j 100053382 |