Practical Web Analytics for User Experience: How Analytics Can Hepl You Understand Your Users /

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific...

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Bibliographic Details
Main Author: Beasley, Michael
Format: Book
Language:English
Published: Boston : Elsevier, 2013
Subjects:
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Institutions: Thư viện Trường CĐ Kỹ Thuật Cao Thắng