Voice of the Customer: Capture and Analysis /

Voice of the Customer: Capture and Analysis /

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Bibliographic Details
Main Author: Yang Kai
Format: Book
Language:Vietnamese
Published: U.S.A : MC Graw Hill , 2008
Subjects:
Voice of the customer
Production Management
Business management strategy
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Institutions: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Description
Summary:Contents:
Chapter 1: Value, inovation, and the voice of the customer
Chapter 2: The product development process
Chapter 3: Customer value and the voice of the customer
Chapter 4: Customer survey design, administration, and analysis
Chapter 5: Proactive customer information gathering - athnographic methods
Chapter 6: VOC data processing
Chapter 7: Quality function deployment
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Physical Description:416tr. ; 23 cm
ISBN:0071465448

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