Voice of the Customer: Capture and Analysis /
Contents:
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Μορφή: | Βιβλίο |
| Γλώσσα: | Vietnamese |
| Έκδοση: |
U.S.A :
MC Graw Hill ,
2008
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| Θέματα: | |
| Ετικέτες: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Περίληψη: | Contents: Chapter 1: Value, inovation, and the voice of the customer Chapter 2: The product development process Chapter 3: Customer value and the voice of the customer Chapter 4: Customer survey design, administration, and analysis Chapter 5: Proactive customer information gathering - athnographic methods Chapter 6: VOC data processing Chapter 7: Quality function deployment ........................ |
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| Φυσική περιγραφή: | 416tr. ; 23 cm |
| ISBN: | 0071465448 |