Voice of the Customer: Capture and Analysis /
Contents:
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| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | Vietnamese |
| Vydáno: |
U.S.A :
MC Graw Hill ,
2008
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| Témata: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Shrnutí: | Contents: Chapter 1: Value, inovation, and the voice of the customer Chapter 2: The product development process Chapter 3: Customer value and the voice of the customer Chapter 4: Customer survey design, administration, and analysis Chapter 5: Proactive customer information gathering - athnographic methods Chapter 6: VOC data processing Chapter 7: Quality function deployment ........................ |
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| Fyzický popis: | 416tr. ; 23 cm |
| ISBN: | 0071465448 |