Relationship Selling /

Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the sa...

Volledige beschrijving

Bewaard in:
Bibliografische gegevens
Hoofdauteur: Johnston Mark W
Andere auteurs: Marshall Greg W
Formaat: Boek
Taal:Vietnamese
Gepubliceerd in: American : McGraw -Hill , 2008
Onderwerpen:
Tags: Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Omschrijving
Samenvatting:Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
Fysieke beschrijving:446tr.
ISBN:0073529818