Relationship Selling /

Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the sa...

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Bibliografiset tiedot
Päätekijä: Johnston Mark W
Muut tekijät: Marshall Greg W
Aineistotyyppi: Kirja
Kieli:Vietnamese
Julkaistu: American : McGraw -Hill , 2008
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
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Yhteenveto:Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
Ulkoasu:446tr.
ISBN:0073529818