Relationship Selling /
Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the sa...
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| Format: | Book |
| Language: | Vietnamese |
| Published: |
American :
McGraw -Hill ,
2008
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Summary: | Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike. |
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| Physical Description: | 446tr. |
| ISBN: | 0073529818 |