Relationship Selling /
Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the sa...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | Vietnamese |
| Được phát hành: |
American :
McGraw -Hill ,
2008
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
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| 245 | 0 | 0 | |a Relationship Selling / |c Johnston Mark W, Marshall Greg W |
| 260 | # | # | |a American : |b McGraw -Hill , |c 2008 |
| 300 | # | # | |a 446tr. |
| 520 | # | # | |a Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike. |
| 650 | # | 4 | |a Selling |
| 650 | # | 4 | |a Relationship marketing |
| 650 | # | 4 | |a Customer relations |
| 700 | 0 | # | |a Marshall Greg W |