Relationship Selling /

Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the sa...

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Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Johnston Mark W
Tác giả khác: Marshall Greg W
Định dạng: Sách
Ngôn ngữ:Vietnamese
Được phát hành: American : McGraw -Hill , 2008
Những chủ đề:
Các nhãn: Thêm thẻ
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
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520 # # |a Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike. 
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