Basic Marketing A Marketing Strategy Planning Approach /

The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding wh...

Description complète

Enregistré dans:

Détails bibliographiques
Auteur principal:	D.Perreault William
Autres auteurs:	Mc Carthy E.Jerome
Format:	Livre
Langue:	Vietnamese
Publié:	American : McGraw -Hill , 2008
Édition:	Tái bản lần thứ 16
Sujets:	Marketing Management
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Basic Marketing: A Marketing Strategy Planning Approach /

par D. Perreault William
Publié 2008

Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Basic Marketing A Marketing Strategy Planning Approach /

Documents similaires