Basic Marketing A Marketing Strategy Planning Approach /

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Basic Marketing A Marketing Strategy Planning Approach /

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The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding wh...

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Библиографические подробности
Главный автор:	D.Perreault William
Другие авторы:	Mc Carthy E.Jerome
Формат:	‌
Язык:	Vietnamese
Опубликовано:	American : McGraw -Hill , 2008
Редактирование:	Tái bản lần thứ 16
Предметы:	Marketing Management
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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