Basic Marketing A Marketing Strategy Planning Approach /
The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding wh...
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| Format: | Book |
| Language: | Vietnamese |
| Published: |
American :
McGraw -Hill ,
2008
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| Edition: | Tái bản lần thứ 16 |
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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