Basic Marketing A Marketing Strategy Planning Approach /

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Basic Marketing A Marketing Strategy Planning Approach /

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The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding wh...

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Dades bibliogràfiques
Autor principal:	D.Perreault William
Altres autors:	Mc Carthy E.Jerome
Format:	Llibre
Idioma:	Vietnamese
Publicat:	American : McGraw -Hill , 2008
Edició:	Tái bản lần thứ 16
Matèries:	Marketing Management
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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