Anticipate : know what your customers need before they do /

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Détails bibliographiques
Auteur principal: Thomas, Bill, 1955-
Autres auteurs: Tobe, Jeff.
Format: Livre
Langue:English
Publié: Hoboken, N.J. : John Wiley & Sons, c2013.
Sujets:
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Table des matières:
  • Strategy: creating and destroying customer value
  • Doing the right things for the wrong reasons
  • Not all customers are good customers
  • When customers speak who hears them?
  • Input is vital but involvement multiplies the value
  • It takes two to be engaged
  • Customer focus is a process, not an event
  • Culture, the soft stuff is the hard stuff
  • Managing change, performance and talent
  • Leveraging your culture and value chain.