Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor /
"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need--now fully revised and updated. In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's le...
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Hoboken, NJ :
Wiley,
2011.
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| Edició: | 2nd ed. |
| Matèries: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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