Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor /

"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need--now fully revised and updated. In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's le...

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Détails bibliographiques
Auteur principal:	McLeish, Barry, 1956-
Format:	Livre
Langue:	English
Publié:	Hoboken, NJ : Wiley, 2011.
Édition:	2nd ed.
Sujets:	Nonprofit organizations > Marketing.
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor /

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