Marketing South African tourism
Marketing South African Tourism 2e is the only comprehensive introduction to marketing in the tourism industry written from a southern African perspective. Accessible and concise, this textbook on the role of the tourism marketer in southern Africa focuses on all the major areas of marketing, using...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Oxford,New York
Oxford University Press
2004
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01268nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_12946 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 195789105 | ||
| 041 | |a eng | ||
| 082 | |a 338.479168 | ||
| 082 | |b R302 | ||
| 100 | |a George, Richard | ||
| 245 | 0 | |a Marketing South African tourism | |
| 245 | 0 | |c Richard George | |
| 260 | |a Oxford,New York | ||
| 260 | |b Oxford University Press | ||
| 260 | |c 2004 | ||
| 300 | |a xvi, 415 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 504 | |a Includes bibliographical references (p. 403-404) and index | ||
| 520 | |a Marketing South African Tourism 2e is the only comprehensive introduction to marketing in the tourism industry written from a southern African perspective. Accessible and concise, this textbook on the role of the tourism marketer in southern Africa focuses on all the major areas of marketing, using real-life, current examples drawn from a range of southern African tourism companies. The book includes a comprehensive directory of secondary tourism data resources, discussion questions, practical exercises, and a companion instructor s book for teachers | ||
| 650 | |a Tourism; Hospitality industry | ||
| 700 | |a Richard George | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||