Marketing South African tourism

Marketing South African Tourism 2e is the only comprehensive introduction to marketing in the tourism industry written from a southern African perspective. Accessible and concise, this textbook on the role of the tourism marketer in southern Africa focuses on all the major areas of marketing, using...

Full description

Saved in:
Bibliographic Details
Main Author: George, Richard
Other Authors: Richard George
Language:Undetermined
English
Published: Oxford,New York Oxford University Press 2004
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh