Marketing South African tourism

Marketing South African Tourism 2e is the only comprehensive introduction to marketing in the tourism industry written from a southern African perspective. Accessible and concise, this textbook on the role of the tourism marketer in southern Africa focuses on all the major areas of marketing, using...

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Detalles Bibliográficos
Autor principal: George, Richard
Otros Autores: Richard George
Lenguaje:Undetermined
English
Publicado: Oxford,New York Oxford University Press 2004
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