Marketing South African tourism

Marketing South African Tourism 2e is the only comprehensive introduction to marketing in the tourism industry written from a southern African perspective. Accessible and concise, this textbook on the role of the tourism marketer in southern Africa focuses on all the major areas of marketing, using...

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Bibliografische gegevens
Hoofdauteur: George, Richard
Andere auteurs: Richard George
Taal:Undetermined
English
Gepubliceerd in: Oxford,New York Oxford University Press 2004
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