Marketing South African tourism
Marketing South African Tourism 2e is the only comprehensive introduction to marketing in the tourism industry written from a southern African perspective. Accessible and concise, this textbook on the role of the tourism marketer in southern Africa focuses on all the major areas of marketing, using...
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| Språk: | Undetermined English |
| Publicerad: |
Oxford,New York
Oxford University Press
2004
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Sammanfattning: | Marketing South African Tourism 2e is the only comprehensive introduction to marketing in the tourism industry written from a southern African perspective. Accessible and concise, this textbook on the role of the tourism marketer in southern Africa focuses on all the major areas of marketing, using real-life, current examples drawn from a range of southern African tourism companies. The book includes a comprehensive directory of secondary tourism data resources, discussion questions, practical exercises, and a companion instructor s book for teachers |
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| Fysisk beskrivning: | xvi, 415 p. ill. 24 cm |
| Bibliografi: | Includes bibliographical references (p. 403-404) and index |
| ISBN: | 195789105 |