Marketing South African tourism
Marketing South African Tourism 2e is the only comprehensive introduction to marketing in the tourism industry written from a southern African perspective. Accessible and concise, this textbook on the role of the tourism marketer in southern Africa focuses on all the major areas of marketing, using...
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| Auteur principal: | George, Richard |
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| Autres auteurs: | Richard George |
| Langue: | Undetermined English |
| Publié: |
Oxford,New York
Oxford University Press
2004
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| Sujets: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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