Marketing strategy and uncertainty
Marketing Strategy and Uncertainty is unique in content, form, and depth of coverage. It has been successfully class-tested in MBA and Executive Education programs at Columbia University, Rutgers University, and the International University of Japan and is ideal for courses in marketing management,...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
New York
Oxford University Press
1999
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01426nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_13148 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0195125738 | ||
| 020 | |a 9780195125733 | ||
| 041 | |a eng | ||
| 082 | |a 658.802 | ||
| 082 | |b SH109 | ||
| 100 | |a Jagpal, Sharan | ||
| 245 | 0 | |a Marketing strategy and uncertainty | |
| 245 | 0 | |c Sharan Jagpal | |
| 260 | |a New York | ||
| 260 | |b Oxford University Press | ||
| 260 | |c 1999 | ||
| 300 | |a xvii, 334 p. | ||
| 300 | |b ill. | ||
| 300 | |c 25 cm | ||
| 504 | |a Includes bibliographical references (p. 315-323) and indexes | ||
| 520 | |a Marketing Strategy and Uncertainty is unique in content, form, and depth of coverage. It has been successfully class-tested in MBA and Executive Education programs at Columbia University, Rutgers University, and the International University of Japan and is ideal for courses in marketing management, strategy, sales force management, and advertising. The book's integrative approach to strategic decision making will appeal primarily to readers in marketing, but also in economics, finance, organization management, and industrial organization. Because of its unique presentation style, Marketing Strategy and Uncertainty is a must-read for students, executives, and researchers | ||
| 650 | |a Marketing; Strategic planning; Marketing | ||
| 700 | |a Sharan Jagpal | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||