Marketing strategy and uncertainty
Marketing Strategy and Uncertainty is unique in content, form, and depth of coverage. It has been successfully class-tested in MBA and Executive Education programs at Columbia University, Rutgers University, and the International University of Japan and is ideal for courses in marketing management,...
में बचाया:
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| अन्य लेखक: | |
| भाषा: | Undetermined English |
| प्रकाशित: |
New York
Oxford University Press
1999
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| विषय: | |
| टैग : |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| सारांश: | Marketing Strategy and Uncertainty is unique in content, form, and depth of coverage. It has been successfully class-tested in MBA and Executive Education programs at Columbia University, Rutgers University, and the International University of Japan and is ideal for courses in marketing management, strategy, sales force management, and advertising. The book's integrative approach to strategic decision making will appeal primarily to readers in marketing, but also in economics, finance, organization management, and industrial organization. Because of its unique presentation style, Marketing Strategy and Uncertainty is a must-read for students, executives, and researchers |
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| भौतिक वर्णन: | xvii, 334 p. ill. 25 cm |
| ग्रन्थसूची: | Includes bibliographical references (p. 315-323) and indexes |
| आईएसबीएन: | 0195125738 9780195125733 |