Marketing strategy and uncertainty
Marketing Strategy and Uncertainty is unique in content, form, and depth of coverage. It has been successfully class-tested in MBA and Executive Education programs at Columbia University, Rutgers University, and the International University of Japan and is ideal for courses in marketing management,...
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| Autor principal: | |
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| Idioma: | Undetermined English |
| Publicado em: |
New York
Oxford University Press
1999
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Resumo: | Marketing Strategy and Uncertainty is unique in content, form, and depth of coverage. It has been successfully class-tested in MBA and Executive Education programs at Columbia University, Rutgers University, and the International University of Japan and is ideal for courses in marketing management, strategy, sales force management, and advertising. The book's integrative approach to strategic decision making will appeal primarily to readers in marketing, but also in economics, finance, organization management, and industrial organization. Because of its unique presentation style, Marketing Strategy and Uncertainty is a must-read for students, executives, and researchers |
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| Descrição Física: | xvii, 334 p. ill. 25 cm |
| Bibliografia: | Includes bibliographical references (p. 315-323) and indexes |
| ISBN: | 0195125738 9780195125733 |