Marketing strategy and uncertainty

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Marketing strategy and uncertainty

Marketing Strategy and Uncertainty is unique in content, form, and depth of coverage. It has been successfully class-tested in MBA and Executive Education programs at Columbia University, Rutgers University, and the International University of Japan and is ideal for courses in marketing management,...

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Dades bibliogràfiques
Autor principal:	Jagpal, Sharan
Altres autors:	Sharan Jagpal
Idioma:	Undetermined English
Publicat:	New York Oxford University Press 1999
Matèries:	Marketing; Strategic planning; Marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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