Creative strategy in advertising

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Creative strategy in advertising

Hiển thị phiên bản (2) khác

1. creativity 2.Branding 3. Diversity 4.Fact Finding 5. Strategy 6. Ideas 7. Words on Paper 8.Layouts 9. Radio 10. Television 11. Direct Maketing 12.The internet 13. Integratea maketing 14. Client Pitches

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Bibliografiske detaljer
Hovedforfatter:	Drewniany, Bonnie L.
Andre forfattere:	Bonnie L. Drewniany; A. Jerome Jewler
Sprog:	Undetermined English
Udgivet:	Australia,[London] Wadsworth Cengage Learning 2008
Fag:	Advertising copy; Advertising layout and typography
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

Lignende værker

Creative strategy in advertising
af: Bonnie L. Drewniany
Udgivet: (2008)

Creative strategy in advertising /
af: Jewler, A. Jerome.
Udgivet: (2001)

Fundamentals of copy and layout /
af: Book, Albert C.
Udgivet: (1997)

Copywriting by design : bringing ideas to life with words and images /
af: Herzbrun, David.
Udgivet: (1997)

Thiết kế quảng cáo =
af: Nelson, Roy Paul
Udgivet: (2006)

Advertising copywriting /
af: Burton, Philip Ward, 1910-
Udgivet: (1999)

Advertising copywriting /
af: Burton, Philip Ward, 1910-
Udgivet: (1999)

The design of advertising
af: Nelson, Roy Paul
Udgivet: (1994)

Advertising :
af: Mono
Udgivet: (2001)

Copywriting for the electronic media
af: Meeske, Milan D.
Udgivet: (2005)

Which ad pulled best?:
Udgivet: (2003)

Which ad pulled best? : 40 case histories on how to write and design ads that work /
Udgivet: (2003)

Herschell Gordon Lewis on the art of writing copy /
af: Lewis, Herschell Gordon, 1926-
Udgivet: (1999)

Advertising strategy :
af: Percy, Larry
Udgivet: (1980)

The newspaper designer's handbook /
af: Harrower, Tim.
Udgivet: (2002)

The newspaper designer's handbook [Đĩa CD-ROM] /
af: Harrower, Tim.
Udgivet: (2002)

Advertising : from fundamentals to strategies /
af: Rothschild, Michael L.
Udgivet: (1987)

Copywriting for the electronic media :
af: Meeske, Milan D.
Udgivet: (2005)

Advertising in the 21st century :
af: Cowan, D. S.
Udgivet: (1968)

Advertising age handbook of advertising /
af: Lewis, Herschell Gordon, 1926-
Udgivet: (1999)

Nghệ thuật viết quảng cáo :
af: Schwab, Victor O.
Udgivet: (2014)

Advertising
af: Wright, John S.
Udgivet: (1966)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.
Udgivet: (2006)

Contemporary advertising
af: Arens, William F.
Udgivet: (2009)

Contemporary advertising
af: William F. Arens
Udgivet: (1996)

Contemporary advertising
af: Arens, William F.
Udgivet: (2004)

Contemporary advertising
af: Arens, William F
Udgivet: (2002)

Advertising as communication
af: Dyer, Gillian
Udgivet: (1982)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2002)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2002)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2004)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2006)

NTC's dictionary of advertising
af: Wiechmann, Jack G.
Udgivet: (1993)

Essentials of contemporary advertising
af: Arens, William F.
Udgivet: (2009)

Advertising principles : choice, challenge, change /
af: Vanden Bergh, Bruce G.
Udgivet: (1999)

Basics of design
af: Graham, Lisa
Udgivet: (2005)

Basic of design: layout and typography for beginners
af: Graham, Lisa
Udgivet: (2002)

Advertising in tourism and leisure /
af: Morgan, Nigel
Udgivet: (2000)

The end of advertising as we know it /
af: Zyman, Sergio.
Udgivet: (2002)