Creative strategy in advertising
1. creativity 2.Branding 3. Diversity 4.Fact Finding 5. Strategy 6. Ideas 7. Words on Paper 8.Layouts 9. Radio 10. Television 11. Direct Maketing 12.The internet 13. Integratea maketing 14. Client Pitches
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| Idioma: | Undetermined English |
| Publicat: |
Australia,[London]
Wadsworth Cengage Learning
2008
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Sumari: | 1. creativity 2.Branding 3. Diversity 4.Fact Finding 5. Strategy 6. Ideas 7. Words on Paper 8.Layouts 9. Radio 10. Television 11. Direct Maketing 12.The internet 13. Integratea maketing 14. Client Pitches |
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| Descripció física: | xiv, 332 p. ill. 26 cm |
| Bibliografia: | Included index |
| ISBN: | 0495096202 9780495096207 |