The essays on business ethics

The Moral Dimension of Marketing is a collection of essays that explores the tension between economics and ethics that all marketing executives face on a daily basis. The essays are all based on real-life situations that students and professionals alike will recognize, and they are grouped under fam...

Täydet tiedot

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Bibliografiset tiedot
Päätekijä: Davidson, D. Kirk
Muut tekijät: D. Kirk Davidson
Kieli:Undetermined
English
Julkaistu: Chicago, Ill. American Marketing Association
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