The essays on business ethics

The Moral Dimension of Marketing is a collection of essays that explores the tension between economics and ethics that all marketing executives face on a daily basis. The essays are all based on real-life situations that students and professionals alike will recognize, and they are grouped under fam...

詳細記述

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書誌詳細
第一著者: Davidson, D. Kirk
その他の著者: D. Kirk Davidson
言語:Undetermined
English
出版事項: Chicago, Ill. American Marketing Association
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
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