The essays on business ethics
The Moral Dimension of Marketing is a collection of essays that explores the tension between economics and ethics that all marketing executives face on a daily basis. The essays are all based on real-life situations that students and professionals alike will recognize, and they are grouped under fam...
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| Jezik: | Undetermined English |
| Izdano: |
Chicago, Ill.
American Marketing Association
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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