Basic marketing research
Market research surveys are the stock in trade for gathering any sort of market information. The aim is to gather information from a small sample of a market in order to be able to predict what the whole market wants
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| Idioma: | Undetermined English |
| Publicado em: |
Australia
Thomson/South-Western
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Resumo: | Market research surveys are the stock in trade for gathering any sort of market information. The aim is to gather information from a small sample of a market in order to be able to predict what the whole market wants |
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| Descrição Física: | xxv, 593 p. ill. 27 cm |
| ISBN: | 0324361025 9780324361025 |