Basic marketing research

Market research surveys are the stock in trade for gathering any sort of market information. The aim is to gather information from a small sample of a market in order to be able to predict what the whole market wants

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Churchill, Gilbert A.
Awduron Eraill: Gilbert A. Churchill; Tom J. Brown
Iaith:Undetermined
English
Cyhoeddwyd: Australia Thomson/South-Western
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Disgrifiad
Crynodeb:Market research surveys are the stock in trade for gathering any sort of market information. The aim is to gather information from a small sample of a market in order to be able to predict what the whole market wants
Disgrifiad Corfforoll:xxv, 593 p.
ill.
27 cm
ISBN:0324361025
9780324361025