Managing sales leads turning cold prospects into hot customers

James Obermayer is a principal in Sales Leakage Consulting, a West Coast-based sales and marketing strategy consulting company. Obermayer specializes in helping small- to medium-size companies identify sales and marketing leakage issues that stifle sales growth and waste valuable marketing dollars....

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Bibliografski detalji
Glavni autor: Obermayer, James
Daljnji autori: James Obermayer
Jezik:Undetermined
English
Izdano: [Chicago, Ill.],Mason, Ohio,[Chicago, Ill.] American Marketing Association,Thomson/South-Western,Racom Communications
Teme:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Opis
Sažetak:James Obermayer is a principal in Sales Leakage Consulting, a West Coast-based sales and marketing strategy consulting company. Obermayer specializes in helping small- to medium-size companies identify sales and marketing leakage issues that stifle sales growth and waste valuable marketing dollars. Aside from consulting, his career has been equally divided between sales and marketing positions in business-to-business corporations. He has served as vice president, worldwide sales at an enterprise software company, senior vice president for two industry-leading inquiry management firms, and vice president of marketing for a medical device manufacturer. He has also been vice president of sales and marketing for a direct-marketing agency
Opis:xii, 255 p.
ill.
24 cm
Bibliografija:Includes bibliographical references and index
ISBN:0324205465
9780324205466