Managing sales leads turning cold prospects into hot customers
James Obermayer is a principal in Sales Leakage Consulting, a West Coast-based sales and marketing strategy consulting company. Obermayer specializes in helping small- to medium-size companies identify sales and marketing leakage issues that stifle sales growth and waste valuable marketing dollars....
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| Language: | Undetermined English |
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[Chicago, Ill.],Mason, Ohio,[Chicago, Ill.]
American Marketing Association,Thomson/South-Western,Racom Communications
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | James Obermayer is a principal in Sales Leakage Consulting, a West Coast-based sales and marketing strategy consulting company. Obermayer specializes in helping small- to medium-size companies identify sales and marketing leakage issues that stifle sales growth and waste valuable marketing dollars. Aside from consulting, his career has been equally divided between sales and marketing positions in business-to-business corporations. He has served as vice president, worldwide sales at an enterprise software company, senior vice president for two industry-leading inquiry management firms, and vice president of marketing for a medical device manufacturer. He has also been vice president of sales and marketing for a direct-marketing agency |
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| Physical Description: | xii, 255 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0324205465 9780324205466 |