Managing sales leads turning cold prospects into hot customers

James Obermayer is a principal in Sales Leakage Consulting, a West Coast-based sales and marketing strategy consulting company. Obermayer specializes in helping small- to medium-size companies identify sales and marketing leakage issues that stifle sales growth and waste valuable marketing dollars....

תיאור מלא

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מידע ביבליוגרפי
מחבר ראשי: Obermayer, James
מחברים אחרים: James Obermayer
שפה:Undetermined
English
יצא לאור: [Chicago, Ill.],Mason, Ohio,[Chicago, Ill.] American Marketing Association,Thomson/South-Western,Racom Communications
נושאים:
תגים: הוספת תג
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
תיאור
סיכום:James Obermayer is a principal in Sales Leakage Consulting, a West Coast-based sales and marketing strategy consulting company. Obermayer specializes in helping small- to medium-size companies identify sales and marketing leakage issues that stifle sales growth and waste valuable marketing dollars. Aside from consulting, his career has been equally divided between sales and marketing positions in business-to-business corporations. He has served as vice president, worldwide sales at an enterprise software company, senior vice president for two industry-leading inquiry management firms, and vice president of marketing for a medical device manufacturer. He has also been vice president of sales and marketing for a direct-marketing agency
תיאור פיזי:xii, 255 p.
ill.
24 cm
ביבליוגרפיה:Includes bibliographical references and index
ISBN:0324205465
9780324205466