Managing sales leads turning cold prospects into hot customers
James Obermayer is a principal in Sales Leakage Consulting, a West Coast-based sales and marketing strategy consulting company. Obermayer specializes in helping small- to medium-size companies identify sales and marketing leakage issues that stifle sales growth and waste valuable marketing dollars....
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
[Chicago, Ill.],Mason, Ohio,[Chicago, Ill.]
American Marketing Association,Thomson/South-Western,Racom Communications
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| Những chủ đề: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01563nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_13638 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0324205465 | ||
| 020 | |a 9780324205466 | ||
| 041 | |a eng | ||
| 082 | |a 658.81 | ||
| 082 | |b J104 | ||
| 100 | |a Obermayer, James | ||
| 245 | 0 | |a Managing sales leads | |
| 245 | 0 | |b turning cold prospects into hot customers | |
| 245 | 0 | |c James Obermayer | |
| 260 | |a [Chicago, Ill.],Mason, Ohio,[Chicago, Ill.] | ||
| 260 | |b American Marketing Association,Thomson/South-Western,Racom Communications | ||
| 300 | |a xii, 255 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a James Obermayer is a principal in Sales Leakage Consulting, a West Coast-based sales and marketing strategy consulting company. Obermayer specializes in helping small- to medium-size companies identify sales and marketing leakage issues that stifle sales growth and waste valuable marketing dollars. Aside from consulting, his career has been equally divided between sales and marketing positions in business-to-business corporations. He has served as vice president, worldwide sales at an enterprise software company, senior vice president for two industry-leading inquiry management firms, and vice president of marketing for a medical device manufacturer. He has also been vice president of sales and marketing for a direct-marketing agency | ||
| 650 | |a Sales management | ||
| 700 | |a James Obermayer | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||