Cause for concern : results-oriented cause marketing / Stephen M. Adler.
A business case for cause-related marketing -- Building your business's case for cause-related marketing -- Win/win philosophies for cause-related marketing partnerships -- Expanding the bandwidth of cause-related marketing and diversity -- Retail case study -- America on the move and Pepsico c...
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| Hovedforfatter: | |
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| Sprog: | Undetermined |
| Udgivet: |
Mason, Ohio
Thomson/South-Western
2006
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | A business case for cause-related marketing -- Building your business's case for cause-related marketing -- Win/win philosophies for cause-related marketing partnerships -- Expanding the bandwidth of cause-related marketing and diversity -- Retail case study -- America on the move and Pepsico case study -- BMW and Komen Foundation's "ultimate drive" case study -- The fight against cardiovascular disease case study -- The evolution of smoking case study -- Best practices -- Opportunities in cause licensing -- The charity brands marketing monitor and index -- Building the action plan. |
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| Fysisk beskrivelse: | 149 p. ill. 24 cm |
| ISBN: | 324311303 |