Cause for concern : results-oriented cause marketing / Stephen M. Adler.

A business case for cause-related marketing -- Building your business's case for cause-related marketing -- Win/win philosophies for cause-related marketing partnerships -- Expanding the bandwidth of cause-related marketing and diversity -- Retail case study -- America on the move and Pepsico c...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Stephen M. Adler.
भाषा:Undetermined
प्रकाशित: Mason, Ohio Thomson/South-Western 2006
विषय:
टैग : टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh