Cause for concern : results-oriented cause marketing / Stephen M. Adler.
A business case for cause-related marketing -- Building your business's case for cause-related marketing -- Win/win philosophies for cause-related marketing partnerships -- Expanding the bandwidth of cause-related marketing and diversity -- Retail case study -- America on the move and Pepsico c...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Mason, Ohio
Thomson/South-Western
2006
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01216nam a2200229Ia 4500 | ||
|---|---|---|---|
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| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 324311303 | ||
| 041 | |a Eng | ||
| 082 | |a 658.8 | ||
| 082 | |b ST206 | ||
| 100 | |a Stephen M. Adler. | ||
| 245 | 0 | |a Cause for concern : results-oriented cause marketing / Stephen M. Adler. | |
| 260 | |a Mason, Ohio | ||
| 260 | |b Thomson/South-Western | ||
| 260 | |c 2006 | ||
| 300 | |a 149 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 520 | |a A business case for cause-related marketing -- Building your business's case for cause-related marketing -- Win/win philosophies for cause-related marketing partnerships -- Expanding the bandwidth of cause-related marketing and diversity -- Retail case study -- America on the move and Pepsico case study -- BMW and Komen Foundation's "ultimate drive" case study -- The fight against cardiovascular disease case study -- The evolution of smoking case study -- Best practices -- Opportunities in cause licensing -- The charity brands marketing monitor and index -- Building the action plan. | ||
| 650 | |a Social marketing.; Social responsibility of business. | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||