Basic marketing research

This is a good book for beginners in marketing research and want to know how to conduct market research. This is a book for the undergraduate marketing program. Our instructor used it for the MBA program as it explains some of the concepts really well

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Gilbert A.Churchill
Beste egile batzuk: Gilbert A.Churchill; Jr.; Tom J. Brown
Hizkuntza:Undetermined
English
Argitaratua: Mason, OH Thomson/South Western 2007
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Deskribapena
Gaia:This is a good book for beginners in marketing research and want to know how to conduct market research. This is a book for the undergraduate marketing program. Our instructor used it for the MBA program as it explains some of the concepts really well
Deskribapen fisikoa:xxv, 593 p.
ill.
28 cm
ISBN:0324305419
978-0324305418