Basic marketing research
This is a good book for beginners in marketing research and want to know how to conduct market research. This is a book for the undergraduate marketing program. Our instructor used it for the MBA program as it explains some of the concepts really well
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| Jezik: | Undetermined English |
| Izdano: |
Mason, OH
Thomson/South Western
2007
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Izvleček: | This is a good book for beginners in marketing research and want to know how to conduct market research. This is a book for the undergraduate marketing program. Our instructor used it for the MBA program as it explains some of the concepts really well |
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| Fizični opis: | xxv, 593 p. ill. 28 cm |
| ISBN: | 0324305419 978-0324305418 |