The R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina.

Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through...

Descrizione completa

Salvato in:
Dettagli Bibliografici
Autore principale: Czinkota, Michael R.
Ente Autore: American Marketing Association
Lingua:Undetermined
Pubblicazione: Mason, OH,Australia Thomson
Soggetti:
Tags: Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Descrizione
Riassunto:Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
Descrizione fisica:xiii, 252 p.
ill., map
24 cm.
Bibliografia:Includes bibliographical references and index
ISBN:0324222580
9780324222586