The R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina.

Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through...

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Hlavní autor: Czinkota, Michael R.
Korporativní autor: American Marketing Association
Jazyk:Undetermined
Vydáno: Mason, OH,Australia Thomson
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Popis
Shrnutí:Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
Fyzický popis:xiii, 252 p.
ill., map
24 cm.
Bibliografie:Includes bibliographical references and index
ISBN:0324222580
9780324222586