The R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina.
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through...
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| Idioma: | Undetermined |
| Publicado em: |
Mason, OH,Australia
Thomson
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Resumo: | Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting. |
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| Descrição Física: | xiii, 252 p. ill., map 24 cm. |
| Bibliografia: | Includes bibliographical references and index |
| ISBN: | 0324222580 9780324222586 |