The R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina.
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through...
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| Hlavní autor: | Czinkota, Michael R. |
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| Korporativní autor: | American Marketing Association |
| Jazyk: | Undetermined |
| Vydáno: |
Mason, OH,Australia
Thomson
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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