The R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina.

Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through...

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Autor principal: Czinkota, Michael R.
Autor Corporativo: American Marketing Association
Lenguaje:Undetermined
Publicado: Mason, OH,Australia Thomson
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