Accountable marketing the economics of data-driven marketing

Businesses are increasingly concerned about measurability and accountability - particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations....

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Bibliografische gegevens
Hoofdauteur: Rosenwald, Peter J.
Andere auteurs: by Peter J. Rosenwald
Taal:Undetermined
English
Gepubliceerd in: [Chicago, Ill.],New York, NY AMA,Thomson
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh

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