Marketing planning & strategy
Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter
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| Idioma: | Undetermined English |
| Publicado em: |
Cincinnati, Ohio
South-Western College Pub.
2000
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Resumo: | Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter |
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| Descrição Física: | xi, 925 p. ill. 24 cm |
| Bibliografia: | Included index |
| ISBN: | 9789812436191 9812436197 |