Marketing planning & strategy
Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter
Zapisane w:
| 1. autor: | |
|---|---|
| Kolejni autorzy: | |
| Język: | Undetermined English |
| Wydane: |
Cincinnati, Ohio
South-Western College Pub.
2000
|
| Hasła przedmiotowe: | |
| Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Streszczenie: | Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter |
|---|---|
| Opis fizyczny: | xi, 925 p. ill. 24 cm |
| Bibliografia: | Included index |
| ISBN: | 9789812436191 9812436197 |