Marketing planning & strategy
Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter
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| অন্যান্য লেখক: | |
| ভাষা: | Undetermined English |
| প্রকাশিত: |
Cincinnati, Ohio
South-Western College Pub.
2000
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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