Marketing planning & strategy

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Marketing planning & strategy

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Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter

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Dades bibliogràfiques
Autor principal:	Jain, Subhash C.
Altres autors:	Subhash C. Jain
Idioma:	Undetermined English
Publicat:	Cincinnati, Ohio South-Western College Pub. 2000
Matèries:	Marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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