Marketing planning & strategy

Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter

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Bibliographic Details
Main Author: Jain, Subhash C.
Other Authors: Subhash C. Jain
Language:Undetermined
English
Published: Cincinnati, Ohio South-Western College Pub. 2000
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh

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