How to plan exhibitions

This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such...

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Détails bibliographiques
Auteur principal: Maitland, Iain
Autres auteurs: Iain Maitland
Langue:Undetermined
English
Publié: Herndon, VA Cassell 1997
Sujets:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Description
Résumé:This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book
Description matérielle:145 p.
ill.
25 cm
Bibliographie:Includes bibliographical references (p. [137]-139) and index
ISBN:0304334316
9780304334315