How to plan exhibitions
This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such...
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Lenguaje: | Undetermined English |
| Publicado: |
Herndon, VA
Cassell
1997
|
| Materias: | |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Sumario: | This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book |
|---|---|
| Descripción Física: | 145 p. ill. 25 cm |
| Bibliografía: | Includes bibliographical references (p. [137]-139) and index |
| ISBN: | 0304334316 9780304334315 |