How to plan exhibitions
This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such...
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| Langue: | Undetermined English |
| Publié: |
Herndon, VA
Cassell
1997
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Résumé: | This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book |
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| Description matérielle: | 145 p. ill. 25 cm |
| Bibliographie: | Includes bibliographical references (p. [137]-139) and index |
| ISBN: | 0304334316 9780304334315 |