How to plan exhibitions
This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Herndon, VA
Cassell
1997
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01172nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_14200 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0304334316 | ||
| 020 | |a 9780304334315 | ||
| 041 | |a eng | ||
| 082 | |a 659.152 | ||
| 082 | |b I-301 | ||
| 100 | |a Maitland, Iain | ||
| 245 | 0 | |a How to plan exhibitions | |
| 245 | 0 | |c Iain Maitland | |
| 260 | |a Herndon, VA | ||
| 260 | |b Cassell | ||
| 260 | |c 1997 | ||
| 300 | |a 145 p. | ||
| 300 | |b ill. | ||
| 300 | |c 25 cm | ||
| 504 | |a Includes bibliographical references (p. [137]-139) and index | ||
| 520 | |a This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book | ||
| 650 | |a Trade shows | ||
| 700 | |a Iain Maitland | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||