MARKSTRAT3 the strategic marketing simulation

This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement s...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Larréché, Jean-Claude
مؤلفون آخرون: Jean-Claude Larréché; Hubert Gatignon
اللغة:Undetermined
English
منشور في: Cincinnati, Ohio South-Western College Pub.
الموضوعات:
الوسوم: إضافة وسم
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh