MARKSTRAT3 the strategic marketing simulation

This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement s...

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Библиографические подробности
Главный автор: Larréché, Jean-Claude
Другие авторы: Jean-Claude Larréché; Hubert Gatignon
Язык:Undetermined
English
Опубликовано: Cincinnati, Ohio South-Western College Pub.
Предметы:
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh