MARKSTRAT3

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MARKSTRAT3 the strategic marketing simulation

This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement s...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Larréché, Jean-Claude
अन्य लेखक:	Jean-Claude Larréché; Hubert Gatignon
भाषा:	Undetermined English
प्रकाशित:	Cincinnati, Ohio South-Western College Pub.
विषय:	Marketing; Management games
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

समान संसाधन

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