MARKSTRAT3 the strategic marketing simulation
This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement s...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | Larréché, Jean-Claude |
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| Άλλοι συγγραφείς: | Jean-Claude Larréché; Hubert Gatignon |
| Γλώσσα: | Undetermined English |
| Έκδοση: |
Cincinnati, Ohio
South-Western College Pub.
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| Θέματα: | |
| Ετικέτες: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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