MARKSTRAT3 the strategic marketing simulation
This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement s...
Wedi'i Gadw mewn:
| Prif Awdur: | Larréché, Jean-Claude |
|---|---|
| Awduron Eraill: | Jean-Claude Larréché; Hubert Gatignon |
| Iaith: | Undetermined English |
| Cyhoeddwyd: |
Cincinnati, Ohio
South-Western College Pub.
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| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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Eitemau Tebyg
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