MARKSTRAT3 the strategic marketing simulation

This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement s...

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Bibliographische Detailangaben
1. Verfasser: Larréché, Jean-Claude
Weitere Verfasser: Jean-Claude Larréché; Hubert Gatignon
Sprache:Undetermined
English
Veröffentlicht: Cincinnati, Ohio South-Western College Pub.
Schlagworte:
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