MARKSTRAT3 the strategic marketing simulation
This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement s...
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| Langue: | Undetermined English |
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Cincinnati, Ohio
South-Western College Pub.
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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