Exploring direct and relationship marketing
The highly accessible text is divided into 4 Parts: Part 1 explores what direct marketing is and concentrates on the growth and origins of interactive and relational direct marketing Part 2 Analyses and evaluates the sources and use of data within direct and relationship marketing as well as examini...
Zapisane w:
| 1. autor: | Evans, Martin |
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| Kolejni autorzy: | Martin Evans; Lisa O'Malley; Maurice Patterson |
| Język: | Undetermined English |
| Wydane: |
Australia,United States
Thomson
2004
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| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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