Exploring direct and relationship marketing

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Exploring direct and relationship marketing

The highly accessible text is divided into 4 Parts: Part 1 explores what direct marketing is and concentrates on the growth and origins of interactive and relational direct marketing Part 2 Analyses and evaluates the sources and use of data within direct and relationship marketing as well as examini...

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書目詳細資料
主要作者:	Evans, Martin
其他作者:	Martin Evans; Lisa O'Malley; Maurice Patterson
語言:	Undetermined English
出版:	Australia,United States Thomson 2004
主題:	Direct marketing
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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