Exploring direct and relationship marketing
The highly accessible text is divided into 4 Parts: Part 1 explores what direct marketing is and concentrates on the growth and origins of interactive and relational direct marketing Part 2 Analyses and evaluates the sources and use of data within direct and relationship marketing as well as examini...
Tallennettuna:
| Päätekijä: | Evans, Martin |
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| Muut tekijät: | Martin Evans; Lisa O'Malley; Maurice Patterson |
| Kieli: | Undetermined English |
| Julkaistu: |
Australia,United States
Thomson
2004
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| Aiheet: | |
| Tagit: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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Samankaltaisia teoksia
-
Exploring direct and cusomter relationship marketing
Tekijä: Evans, Martin
Julkaistu: (2004) -
Exploring direct marketing /
Tekijä: Patterson, Maurice.
Julkaistu: (1999) -
Direct marketing :
Tekijä: McDonal, Wiliam J.
Julkaistu: (1998) -
Profitable direct marketing
Tekijä: Matitland, Iain.
Julkaistu: (1998) -
Profitable direct marketing /
Tekijä: Jay, Ros.
Julkaistu: (1998)


