Consumer behavior

Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical pr...

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書目詳細資料
主要作者: Hoyer, Wayne D.
其他作者: Wayne D. Hoyer; Deborah J. MacInnis
語言:Undetermined
English
出版: Boston Houghton Mifflin Co.
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh