Consumer behavior
Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical pr...
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| Idioma: | Undetermined English |
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Boston
Houghton Mifflin Co.
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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