Consumer behavior

Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical pr...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Hoyer, Wayne D.
अन्य लेखक: Wayne D. Hoyer; Deborah J. MacInnis
भाषा:Undetermined
English
प्रकाशित: Boston Houghton Mifflin Co.
विषय:
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