Consumer behavior
Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical pr...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Langue: | Undetermined English |
| Publié: |
Boston
Houghton Mifflin Co.
|
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|