Consumer behavior

Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical pr...

Descripció completa

Guardat en:

Dades bibliogràfiques
Autor principal:	Hoyer, Wayne D.
Altres autors:	Wayne D. Hoyer; Deborah J. MacInnis
Idioma:	Undetermined English
Publicat:	Boston Houghton Mifflin Co.
Matèries:	Consumer behavior
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!