Consumer behavior

Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical pr...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Hoyer, Wayne D.
Awduron Eraill:	Wayne D. Hoyer; Deborah J. MacInnis
Iaith:	Undetermined English
Cyhoeddwyd:	Boston Houghton Mifflin Co.
Pynciau:	Consumer behavior
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!