Consumer behavior

Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical pr...

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Sonraí Bibleagrafaíochta
Príomhúdar:	Hoyer, Wayne D.
Údair Eile:	Wayne D. Hoyer; Deborah J. MacInnis
Teanga:	Undetermined English
Foilsithe:	Boston Houghton Mifflin Co.
Ábhair:	Consumer behavior
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!