Consumer behavior

Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical pr...

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Detalles Bibliográficos
Autor Principal:	Hoyer, Wayne D.
Outros autores:	Wayne D. Hoyer; Deborah J. MacInnis
Idioma:	Undetermined English
Publicado:	Boston Houghton Mifflin Co.
Những chủ đề:	Consumer behavior
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