Consumer behavior

Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical pr...

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Xehetasun bibliografikoak
Egile nagusia:	Hoyer, Wayne D.
Beste egile batzuk:	Wayne D. Hoyer; Deborah J. MacInnis
Hizkuntza:	Undetermined English
Argitaratua:	Boston Houghton Mifflin Co.
Gaiak:	Consumer behavior
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!