Consumer behavior

Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical pr...

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Détails bibliographiques
Auteur principal:	Hoyer, Wayne D.
Autres auteurs:	Wayne D. Hoyer; Deborah J. MacInnis
Langue:	Undetermined English
Publié:	Boston Houghton Mifflin Co.
Sujets:	Consumer behavior
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