Consumer behavior

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Consumer behavior

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Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical pr...

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書誌詳細
第一著者:	Hoyer, Wayne D.
その他の著者:	Wayne D. Hoyer; Deborah J. MacInnis
言語:	Undetermined English
出版事項:	Boston Houghton Mifflin Co.
主題:	Consumer behavior
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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