Consumer behavior

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Consumer behavior

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Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical pr...

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Dades bibliogràfiques
Autor principal:	Hoyer, Wayne D.
Altres autors:	Wayne D. Hoyer; Deborah J. MacInnis
Idioma:	Undetermined English
Publicat:	Boston Houghton Mifflin Co.
Matèries:	Consumer behavior
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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