Consumer behavior

Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical pr...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Hoyer, Wayne D.
Weitere Verfasser: Wayne D. Hoyer; Deborah J. MacInnis
Sprache:Undetermined
English
Veröffentlicht: Boston Houghton Mifflin Co.
Schlagworte:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh