Consumer behavior /

The psychological core: motivation, ability, and opportunity; exposure, attention, and percaption; categorizing and comprehending information; attitude formation and change: high consumer effort; attitude formation and change: low consumer effort; memery and retieval. The process of making decisions...

Cur síos iomlán

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Hoyer, Wayne D.
Údair Eile: Maclnnis, Deborah J.
Formáid: Leabhar
Teanga:English
Foilsithe: Boston : Houghton Mifflin, 1997.
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng