Principles of marketing

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profi...

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主要作者: Kotler, Philip
其他作者: Philip Kotler
語言:Undetermined
English
出版: Englewood Cliffs, N.J. Prentice-Hall
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