Principles of marketing

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profi...

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Bibliografski detalji
Glavni autor: Kotler, Philip
Daljnji autori: Philip Kotler
Jezik:Undetermined
English
Izdano: Englewood Cliffs, N.J. Prentice-Hall
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