Principles of marketing

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profi...

詳細記述

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書誌詳細
第一著者: Kotler, Philip
その他の著者: Philip Kotler
言語:Undetermined
English
出版事項: Englewood Cliffs, N.J. Prentice-Hall
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh