Principles of marketing

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who...

Täydet tiedot

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Bibliografiset tiedot
Päätekijä: Kotler, Philip
Muut tekijät: Philip Kotler; Gary Armstrong
Kieli:Undetermined
English
Julkaistu: Boston Pearson 2015
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh