Principles of marketing

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Kotler, Philip
Weitere Verfasser: Philip Kotler; Gary Armstrong
Sprache:Undetermined
English
Veröffentlicht: Boston Pearson 2015
Schlagworte:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh